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Nike Zoom LeBron VI Low Army Green/White Sample Posted: 14 Mar 2009 09:30 AM PDT
Nike Zoom LeBron VI Low Army Green/White Sample Nike Zoom LeBron VI Low Army Green/White Sample Nike Zoom LeBron VI Low Army Green/White Sample Nike Zoom LeBron VI Low Army Green/White Sample Nike Zoom LeBron VI Low Army Green/White Sample Nike Zoom LeBron VI Low Army Green/White Sample Nike Zoom LeBron VI Low Army Green/White Sample Nike Zoom LeBron VI Low Army Green/White Sample Nike Zoom LeBron VI Low Army Green/White Sample | |
Kicks On Court: Chris Paul Moves Mardi Gras to Milwaukee Posted: 14 Mar 2009 09:03 AM PDT
Chris Paul attacking the rim in the Jordan CP3.II “Mardi Gras” Chris Paul in the Jordan CP3.II “Mardi Gras” Andre Iguodala shooting a jumper in the Nike Foamposite Lite PE Gerald Wallace dunking in the Jordan 6 Rings PE
Yao Ming posting up in the Reebok Omni Hexride PE Nick Young attacking the rim in the Nike Air Penny III Joe Johnson in the Jordan Jumpman Pro PE LeBron James in the Nike Zoom LeBron VI “New York Yankees” Kevin Martin shooting a jumper in the Jordan Pure Pressure PE
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A Conversation with Jason Mayden Posted: 13 Mar 2009 09:24 PM PDT Nice Kicks caught up with Jordan Brand Senior Footwear Designer Jason Mayden, designer of both the Air Jordan 2009 and the Jordan CP3.II, to this Chicago native what it was like designing the flagship Air Jordan shoe as well as the Chris Paul line among other things. Find out what lent inspirtation for the new CP3.II and what keeps this busy man going. Click here to read our conversation with Jason Mayden. How did you find out that you would be taking on the Air Jordan flagship model? Jason Mayden - Jordan Brand: The day started just like any other day, but D’Wayne [Edwards] calls me into his office towards the end of the day and shuts the door and sits me down and starts asking me a few questions. D’Wayne is a pretty quiet guy, so when he starts talking, you start to wonder if you are in trouble. He said that he liked what I was doing and wanted to see if I was interested in doing what I dreamed about which was designing an Air Jordan. At first I thought that he was joking. I thought that this couldn’t be real, but then he confirmed to me that it was. I found out about this just before Christmas in 2007 so I started working on concepts and designs over the break and in early 2008. You weren’t going to say ‘no’ to working on that project? What was your reaction like when you heard that you would be designing the Air Jordan 2009? What do you think Chris brings to Jordan Brand that sets him apart from his peers in the league? For the first Jordan CP3 you probably had to work on some designs and concepts before working with Chris. How was the process different for the Jordan CP3.II from the original CP3? Jason Mayden: Well the original CP3, alot of it was research based. It was almost like I had to study a subject that I didn’t have a personal connection with, so I had to study him very objectively. I broke his life down to the struggle of New Orleans. At the time we were still in the wake of Hurricane Katrina and there was alot of emotions that were flying high around the city while it was being rebuilt. So one of the things that I wanted to do was to tell a story of New Orleans that the average consumer might not know about. Everybody knows about Mardi Gras, but few knew about the Mardi Gras Indians and what the history of that meant to the city of New Orleans. So I wanted to take a soulful approach with that one and tie that back to Chris’ story and where he came from in Winston-Salem and his granddad and all of the things that he had to overcome as a person. Going into the CP3.II, the first time we sat down to discuss this shoe we were actually in Phoenix when they were playing the Suns. In his hotel room was Chris, his trainer, equipment manager from the Hornets, and a few team members of the Hornets and this conversation was totally different because we just started talking about the sneaker industry. Chris is a huge sneaker fan. He’s always looking at Nice Kicks and other sites and we just talked about the industry and where he wanted to take his shoe. How he wanted to ‘zig’ when everyone else ‘zags’ and when he said that comment, it reminded me so much of how MJ thinks. From the onset of this project, Chris was aware of what the industry was doing. The athletes usually see each other’s shoes way before the consumers do, so he knew what Kobe was doing, he knew what LeBron was doing, and he wanted to go in a totally different direction, but at the same time he still understands that this is a business and that our shoes have to be stable and compliment, not compete with other Nike, Inc. products. So he was very adamant about doing something different, something fun and fresh, and really attacking a youth angle because he studies the game and industry just as much as he knows the basketball game. What sort of research do you do so that it has custom performance features made for Chris? What kind of challenges does it create to make a shoe that is for Chris Paul, but is one that works for the average consumer? Was Chris very active with the design and development of the CP3.II? The CP3.II has an interesting inspiration from the game of Futsal. How did that sport inspire the shoes? Something that I noticed immediately on the CP3.II was a new material that went around the ankle. Tell me about this product NuFoam. Has it been used on other Jordan products before? And what does the pattern represent? The pattern of the NuFoam is made to represent a chain-link fence tying back to outdoor basketball and Futsal. Both sports are professionally played indoors, but are very often played outside on a court surrounded by a chain-link fence. You now have two major projects to take care of with the Chris Paul line as well as the Air Jordan line. What keeps you going? | |
Jordan CP3.II Performance Review Posted: 13 Mar 2009 06:55 PM PDT
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Nice Kicks Staff Picks Week 26 Posted: 13 Mar 2009 05:26 PM PDT
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Puma Winner Pack Puma Winner Pack Puma Winner Pack Puma Winner Pack Puma Winner Pack Puma Winner Pack Puma Winner Pack Puma Winner Pack Puma Winner Pack Puma Winner Pack Puma Winner Pack Puma Winner Pack | |
Posted: 13 Mar 2009 08:39 AM PDT
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